Overcome Opposition: Wind Ep 11 – The Five Steps: CULTIVATE

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...The opponents are going to be there, and if you don't show up, they're going to speak for you.

~ John Davies

...The opponents are going to be there, and if you don't come, they're going to speak for you.
~ John Davies
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Now the fun begins. In this episode, John encourages you to add the most powerful tool to your toolbox - an entire community of advocates. Transforming a community member into an advocate for your side is the greatest gift you can give your project’s chances for approval.

Takeaways and Teachable Moments


  • COMMUNITY ADVOCATES DO THE WORK YOU CAN’T DO.

  • YOUR MESSAGE WILL BE MORE POWERFUL WHEN IT IS THEIR MESSAGE TOO.

  • MAKE IT PERSONAL. DON’T RELY ON GENERIC MATERIALS.

  • LET THEM LEAD YOU TO THE NEXT ADVOCATE.

  • YOUR ADVOCATES WILL KNOW THEY ARE IN THE RIGHT PLACE WHEN THEY SEE AND HEAR LIKE-MINDED PEOPLE FROM THEIR COMMUNITY.

Drawing a person into a conversation is a good opening step. Even more critical may be the action of transitioning them into the role of team member adamantly supporting the cause, which you do by giving them the tools to inform their networks of friends and family. John explains his favorite techniques for cultivating advocates even in the driest and least fertile groups.

Informing people of project benefits and then leaving them alone to decide what is best for the project leaves too much chance of them staying home. You must design ways to encourage the well-informed to become vocal about what they have learned. This episode of the Davies Method answers exactly how to cultivate the noisemakers you need to win.



Start here with WIND

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