Start here with WIND
The method
Acknowledge
This may seem counterintuitive, but we always start by acknowledging negative effects. Don't overpromise or try to spin the facts.
Embrace
Promote project benefits without being defensive. Show passion and enthusiasm to instill public confidence.
Contrast
Draw a favorable comparison. Describe the decisions that are on the table and how they stack up to one another.
Bridge
Connect facts and perception. Make a persuasive case built on the information that is most compelling.
The strategy
Listen First
Know what others think; don’t tell them what you think. Deploy and trust quality research to uncover the perceptions that need to be embarrassed, overcome, or transformed.
share your story
By sharing Your story you get people on your side. Identify the best medium to deliver your message to the right audience, from social media to a conversation at the kitchen table.
Address Hopes & Dreams
Address their dreams and fears, not yours.Craft persuasive messages that capture attention by speaking to people's aspiration and engaging their emotions.
Cultivate relationships
Create real relationships to Motivate others to share your story. Vocal support comes from the commitment that must be earned over time.
ask for help
Transition supporters into advocates. And never stop saying thank you.
SHARE THE VISUAL version OF THE DAVIES METHOD
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