When we get to the point at which we start talking numbers, it is done only after we've addressed everything else, which makes people want to listen to them more.
When we get to this point, where we start talking numbers only after we've talked everything else, it makes people want to listen to them more.
There is no rushing the steps of the Method, and this episode highlights that you cannot start in the middle. You must begin at the beginning so that when you get to the Bridge step, you will have brought the community with you.
Takeaways and Teachable Moments
YOU HAVE TO GET THEM ON YOUR SIDE BEFORE YOU TALK NUMBERS.
NUMBERS WILL NOT GET THEM ON YOUR SIDE, BUT THEY WILL KEEP THEM THERE.
Make your numbers believable.
ATTACH THE BENEFITS TO THE COMMUNITY AND TO INDIVIDUALS.
GIVE THEM STORYTELLING THEY CAN USE THEMSELVES.
ONCE YOU HAVE TAKEN THEM ACROSS THE BRIDGE, OTHERS WILL SEE THEM OVER THERE AND WANT TO JOIN.
SHOW THEM THAT THE PROJECT IS MORE THAN NUMBERS, IT IS ALSO IDENTITY.
THIS COMMUNITY IS NOT DYING, IT IS GROWING.
The Bridge step of the Davies Method is not a static place. In this episode, John lays out how he takes people from one place to another in their thinking and understanding of the project. The Bridge is an action word for John. It is a journey away from specific ways of thinking. This episode fills in the logic behind how and why John designed this phase of the Davies Method to be the time when financials are explained.
The Bridge reveals the real mastery of the timing in the Method and this isn’t when the final card is turned over on the table, but the seasoned professional will recognize that this is the phase of the process which reveals that there is a steady hand guiding the project.