John Davies returns in this episode to articulate the technique of contrasting the obscure truth from obvious falsities of the wind industry. Contrast is a companion episode to the previous episode Acknowledge.
In this episode, the delicate work begins. John lays out his techniques for embracing the members of the community that will become the most important advocates of the project.
There is no rushing the steps of the Method, and this episode highlights that you cannot start in the middle, you must begin at the beginning so that when you get to the Bridge step, you will have brought the community with you.
It’s no secret that John Davies always works with a team to achieve his wins. In this episode John reveals his teammate Aristotle and describes how the teachings of the great thinker are some of what the Davies Method is built upon.
Welcome to the cautionary tale of those who tried to skip ahead and start in the wrong place for a community. This is the episode which explains the dangers of rushing the strategy.
Not all listening is equal. What people are telling you can swing dramatically based on the questions you ask. I this episode John covers how to build the questions and how to really hear the responses from the community.
This episode is the moment when the Davies Method begins to solidify into a distinct shape. John explains his steps to building the best message, built from all the community listening that has been done to this point.
The greatest message ever crafted means nothing if it isn’t heard by the people who need to hear it the most. This episode covers how your message in the right hands will mean all the difference in the end.
Now the fun begins, in this episode John encourages you to add the most powerful tool to your toolbox, an entire community of advocates. Transforming a community member into an advocate for your side is the greatest gift to give them.
Once you have your advocates don’t waste them sitting on the bench, get ‘em in the game coach. This episode brings it all to a close, with the final step toward your inevitable win.