Overcome Opposition: Real Estate Ep 9 – Dreams & Fears

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…it's not about your development, it's about their town.

~ John Davies

…it's not about your development, it's about their town.

~ John Davies
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One of the greatest risks to any project is a developer who doesn’t know what the community feels threatened by or hopes for from a project.

Takeaways and Teachable Moments


  • This may be the first time they have said their dreams or fears out loud.

  • People are honest when discussing their dreams.

  • Fears always get smaller the more they are discussed.

  • The more specific you make the question, the more you limit the answer.

  • Word choice must be surgical.

Thinking constantly about a project is only useful if you are focused on the most productive thoughts. In this episode, we look at knowing the community’s dreams and fears. The community must be at the center of your strategy. Their anxieties for a project, real or imagined, are what you live and die by. You must know what those dreams and fears are before you can find ways to give them their dreams and assuage their fears.

Set aside your fears and worries in exchange for new motivations and aspirations for the community you will be affecting. John continues his arguments for building a moral case for new homes as the path to winning.


 

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