Overcome Opposition: Real Estate Ep 4 – Embrace

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… to embrace something is to really hold it and like it and wrap your arms around it and make it into something.

~ John Davies

… to embrace something is to really hold it and like it and wrap your arms around it and make it into something.

~ John Davies
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Once you have trust from the community, you need to keep it alive. This episode unpacks the essential step of Embrace.

Takeaways and Teachable Moments


  • Fix problems the community doesn’t know they have.

  • Identify the benefits of your project in addition to the obvious financials.

  • Think beyond your development. What else does the community need that you might have?

  • Keep it reasonable, the audience won’t believe a number too close to perfect.

  • Organize ideas into three main bullets, and back each up with three more reasons.

The real beauty of the Davies Method begins to emerge in this episode. Embrace is the step in which you get to dream big and fly the flag of the future. In this episode, John explains how your project can reach into the imaginations of the community and kindle their hopes. Once the pain of the Acknowledge and Contrast steps have been laid, you can begin to make room for new opportunities the community has never thought of.

While you might want to reveal a project's silver lining at the start, it is essential to follow the order of the previous steps. Embrace is the step you have been waiting for, and finally, John pushes you to find opportunities beyond the confines of your development.


 

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